If you’re like me you get many emails a day and are bombarded with conversations on social media. For me, it comes to the point where I scream ENOUGH!!!!! I’ve just gone through a purge in the last couple of days. Being in the consulting/coaching field, I get tons of notices from others in similar positions that are marketing their workshops, their products and services and their offers for this, that and the other thing. And recently it seems that there’s a new hitch – called affiliate marketing where one person, and then another, and then another all send out notices to their groups about someone else’s programs that they are testifying to. If you’re signed up for several of these people, you can easily receive 5-7 notices from different folks about the same program or product. It just gets to be too much!
Do you know what I’m talking about? How do you handle your email in-box? Do you dutifully read every note that comes into your computer? And then if you also get things on your phone and/or tablet – you have multipled many times over the number you get a day. And that’s not even talking about other social media. What happens to your Facebook page once you’ve signed up for a group or a page? I know, I understand, I get it.
There are several things that you can do to make this social media mash up easier. Set a timer for 1-2 hours and DO NOT check your email during that time. Then, give yourself permission to take a peek and read the new emails. Are there emails you get on a regular basis that you don’t read, that don’t have any meaning or that you just are tired of getting? Unsubscribe. Do this periodically so that even when you sign up for new, you’re eliminating some of the old, not necessary, emails any longer.
Similarly, do the same type of thing with your social media like Facebook, LinkedIn, and Twitter. How many groups are you in? How many do you actually participate in? If you haven’t been involved with one or another for say a month, it’s probably not something that is really that important to you. Unsubscribe. As well, give yourself a set amount of time to surf the different sites. Once that time has been met, actually get out of the program (not just close the page), and go on to your work, whatever that might be.
As a business owner, you need to work with social media, and so I suggest you create a content calendar to facilitate what you put on social media and how often. Then, you can use programs like Buffer or Hootsuite, or even the one run by Facebook itself, that allows you to create a number of items at one time and schedule them to post at a later date or hour. I do that with my newsletter, too. I create the newsletter when I have time to be creative, and then schedule it so that it goes out at the same time and date each week. This gives my readers the sense of consistency. They know when to look for it, and to anticipate reading a great document. I try very hard not to send things out at other times so that the readers don’t feel like I’m bombarding them with information.
These are just a few little ideas that you can use to help with time management, and to also help you create programs that your customers appreciate and look forward to. If you have questions on these, or if you’d like to chat, go on over to my website and set up a time for a call. We can see how we can help each other and maybe get to know each other a bit better.
In the meantime, here’s to your success. Soar Higher!!!!!!
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